Close your eyes and think of a warm summer breeze, a cold bottle of beer, the beach, a handful of friends and nothing else on your mind than enjoying yourself in this beautiful and extraordinary world. For all intents and purposes, this is the idea behind vanery. It is not about coming out of nowhere, sayin' "hey I am the all-round man, doin' anything an inch better than everybody else" and it is not about squeezing out a brand by selling everything under one popular name up to energy drinks and car mats...

If you are expecting to see Madonna wearing the same shirt as you, please don't buy one of ours because you are not our audience. Good advice here: Take 100 bucks and get yourself one of the shirts of that french guy from L.A.

So hopefully at this point you see it's not for everyone! Besides our philosophy, we produce limited and handcrafted fashion with a hidden notion behind every product. We are not up to being famous so that this is not an introduction about the people behind vanery, it is just about selling fashion for cool people getting the idea behind our label, it is just about the brand: vanery - pure and simple!